People with Disabilities

  • More than 19 million skilled people with disabilities in America are unemployed.

Employment of People With Severe Disabilities

  • 1980 4,000
  • 1985 11,000
  • 1990 15,000
  • 1996 27,000

Source: Current Population Reports, "Americans with Disabilities"

Since 1986, the Number of People With Disabilities Wanting to Work Has Increased

  • 1986 - 66% of people with disabilities wanted a job, while 34% did not
  • 1994 - 79% of people with disabilities wanted a job, while 18% did not

Source: N.O.D./Harris Survey of Americans with Disabilities, "Closing the Gap," 1994

Brand Switching Potential

  • 40% of households with a disability would be extremely likely or very likely to switch brands to support a disability cause.
  • 32% of non-disabled households would also be extremely likely or very likely to switch brands.

Source: U.S. Paralympic Games, Market Research, 1994

Population Percentage

 
%
%
%
 
1995
2005
2020
Whites
Non Hispanic

83%
81.3%
79%
Hispanic
10.2%
12.6%
16.3%
African American
12.6%
13.2%
14%
Asian American
3.6%
4.6%
6.1%
Native American
0.9%
0.9%
1%


Source: Workforce 2020, Hudson Institute

Total Incomes of Ethnic Markets and People With Disabilities (in Billions)

  • Disabled $796
  • Black $496
  • Hispanic $348
  • Asian $150

Source: Population Profile of the U.S., U.S. Bureau of the Census

Projected Total Income for Americans With Disabilities, 1996-2001 (in Billions)

  • 1999 $925
  • 2000 $975
  • 2001 $1030

Source: Packaged Facts, 1997

Brand Switching Potential

  • 40% of households with a disability would be extremely likely or very likely to switch brands to support a disability cause.
  • 32% of non-disabled households would also be extremely likely or very likely to switch brands.

Source: U.S. Paralympic Games, Market Research, 1994


Links

Worksupport
Disabled Sports USA
National Sports Center for the Disabled
National Wheelchair Basketball Association

 



 

     
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